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“I would totally buy this for my home,” she said. Gianni Morsell, who was eating at the Dutch last Saturday night, said she had never seen a lamp like the Pina Pro. The company says it hasn’t spent any money on traditional advertising.

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Austin said.Īt several restaurants, diners can order the Pina Pro directly from their table, using QR codes placed on the underside of the lamps. But the lamp is gaining traction in other cities, including Miami (where the white model is a favorite) and Washington, Mr.

Restaurants made 20 to 30 percent of those purchases, most of them in New York. Sales grew by 910 percent from 2020 to 2021, and are on track to more than double in 2022, said Ben Austin, who runs marketing for Zafferano America. More than 20,000 of the lamps sold in the past year in the United States, Mr.

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The lamp “was so good for restaurants at the time when restaurants had no idea how to serve meals outside,” said Joey Campanaro, the chef and owner of Little Owl. Diners asked if they could buy the lamp on their table. Once the lamps landed at a few Cipriani locations, other restaurateurs began to inquire about them, Mr. “It was the most enthusiastic response I had ever gotten selling anything in my life.”

He approached host stands, set the lamps down and turned them on.Īt the Italian restaurant Cipriani, “one of the hosts said, ‘When can I have them?’” Mr. Gross walked around SoHo, where he lives, with two lamps in hand. The Pina Pro had debuted that February, a year after Zafferano had officially opened its American branch. “I saw this as a tremendous opportunity.” “Restaurants all over the city started putting tables out on sidewalks in the dark,” said Barrett Gross, the president of Zafferano America. Brooklyn restaurants with Pina Pros include Evelina and Aurora. The lamp’s list of loyalists keeps growing, mainly in Manhattan: Little Owl, Market Table, Cote, Mercer Kitchen, Vestry, Lodi, Cipriani. One street over, several Pina Pros line the plant-filled dining shed at the French-Indonesian restaurant Wayan. A glow cozy enough, perhaps, to make you forget about the rat that just ran by, or the noise from the Ducati dealership across the street.Īt the Dutch, a few blocks away on the corner of Prince and Sullivan Streets, the black hue of the lamp matches the columns surrounding the outdoor tables. In the evenings, servers at the stylish Italian restaurant Altro Paradiso, in SoHo, place Pina Pros on the tables outside, where the 14 tiny LED lights in each one cast a mellow, romantic glow over the pappardelle with duck ragù. The Pina Pro cordless lamp from the Italian design company Zafferano, to be exact. She frequents New York City’s most coveted restaurant tables. If you are not a member of Facebook/Instagram, you are not affected by this data processing.She’s tall and svelte, with a sleek conical hat. Data processing by Meta is carried out in accordance with Meta's data usage policy (). However, this data is stored and processed by Meta so that it is possible to draw conclusions about the respective user profile. The user data collected is anonymous for us and thus does not allow us to draw any conclusions about the user identity. If you subsequently log in to Facebook/Instagram or are already logged in to Facebook/Instagram, your website visit will be noted in your profile. When you call up the website, the pixel is immediately integrated by Meta after you have given your consent and can save a cookie on your end device. This allows us to track the actions of users after they have seen and/or clicked on a Facebook ad or Instagram ad and subsequently placed an order. We also use this pixel to measure the effectiveness of online marketing measures.

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Portable light table